Steinbrenner Gets All Huggy Kissy On Us

The New York Times reports that the Yankees have hired Chad Bohling as the team's "director of optimum performance." What does that mean, exactly? No one is quite sure. GM Brian Cashman says Bohling will handle the team's "movitational and mental-health issues." Bohling previously was "director of mental conditioning" at IMG Academies, and he was once a tennis player at Wichita State University. Bohling, not a licensed psychiatrist, has also written for Tennis Life magazine, including articles titled "A.C.E.: Attitude, Concentration, Effort," "Are You In The Zone???!!!" and, our favorite, "Imagine Your Way To Success." The Times article fails to verify rumors that Jason Giambi and Bohling will be bunking together on the road, doing breathing exercises, comparing manicures and discussing how to unleash the "Inner Giambi Within."

Steinbrenner Hires Motivational Coach (New York Times)
Chad Bohling Archive (Tennis Life)